Lease Terms That Protect Long Term Asset Performance
A lease often gets the most attention after something has already gone wrong. A pet appears without approval. A leak goes unreported. The yard...
From a New Orleans Condo to a Rental Industry Institution: The Story of Go4Rent
Some of the most enduring businesses start with a simple problem and a person stubborn enough to solve it differently than everyone else. Go4Rent...
Reputation, Referrals, and the Small Landlord Advantage
Small landlords cannot outspend large property management companies on advertising, software, or staffing. They can compete on something that matters just as much: reputation....
Why Response Time Can Affect Renewal Decisions
Response time affects renewal decisions because tenants use it as a shortcut for judging how the property is managed. They do not see the...
The Financial Value of a Tenant Who Feels Heard
A tenant who feels heard has financial value. That may sound like a customer service statement, but I look at it the same way...
